# Whatsapp

***

### Whatsapp Message Templates

At HolidayHero, we allow you to use Whatsapp as a message template. As we Whatsapp is much stricter then, in example SMS, we have done most of the heavy lifting for you. However, there are still a few limitatins.&#x20;

#### **Highly Structured Messages (HSM's)**&#x20;

Whatsapp forces you to use HSM's when you reach out to customer for the first time. At HolidayHero, we strongly recommend to use our highly converting whtsapp invitation messages. This starts the conversation with the guest and allows him to respond at his / her own convenience.&#x20;

***How would this look like?***&#x20;

* **For invitations** - we have a default message which you can extend. The deault message contains a reference of their booknig, checkin date and a button to guide them to the app. We allow you to add content. See the example below. <br>

  <figure><img src="/files/2e972EsUWU3BGVswMV6T" alt=""><figcaption></figcaption></figure>
* **For normal message templates -** the message will be pre-leade with a message announcing the guest who is texing them.&#x20;

<figure><img src="/files/29iK7duBuUoRYwD8SkFe" alt=""><figcaption></figcaption></figure>

### Shared Phone Number

To keep costs as low as possible we allow you to get started on shared phonenumber. In any case, you will require an dedicated phone number, feel free to reach out to our support team. They are able to guide you through that process.&#x20;

### Billing

Meta (Facebook) is in the midst of changing the pricing model of Whatsapp messaging.&#x20;

* ***Current:*** **Per conversation based**  - currently Whatsapp is priced on a per active conversation basis. A conversation is active as it has received a single message in the past 24 hours.&#x20;
* ***Future:*****&#x20;Per message based**  - Whatsapp will move to a per message based pricing scheme. It has been announced several times, and the current migration date will be 1st of July.&#x20;

For now, we will maintain our pricing schedule as this is visible within your [subscription](/the-basics/workspace/subscription.md).&#x20;

***

### Frequently Asked Questions

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